📣 Why Your Business Needs Its Own Domain Name (And Why It’s Easier Than You Think)

Lance Djordjevic
Jun 29
2 min read

Let’s be real—if your business email still ends in @gmail.com, it’s giving more garage startup in 2002 than trusted professional of 2025. Having your own domain name (like yourbusiness.com.au) isn’t just a tech flex—it’s one of the easiest ways to boost your brand’s credibility, visibility, and trustworthiness online.

So, why is registering your own domain name such a big deal?

1. You Look More Professional

Would you trust an email from bestplumber123@hotmail.com? Yeah, neither would your customers. A custom domain tells clients you mean business—literally. It shows you’ve invested in your brand and aren't flying by the seat of your Hotmail pants.

2. Custom Email Addresses

Once you've got your domain, you can create slick email addresses like info@yourbusiness.com.au or sales@yourbusiness.com.au. This not only boosts trust, but it also makes internal communication easier and gives your team a consistent, professional look.

3. Your Website Becomes Easier to Find

When your domain matches your business name, you’re easier to Google. And when you’re easier to Google, you’re easier to get paid. A win-win.

4. Brand Ownership & Consistency

Owning your domain = owning your space online. It’s your brand’s digital real estate. No one else can nab it, and you get to keep it as long as you keep renewing it (don’t worry—we remind you).

5. It’s Surprisingly Affordable

Most domains cost less per year than a decent bottle of wine. But unlike the wine, your domain doesn’t disappear after Friday night.

🍌 Need Help Getting Started? That’s Where BITS Melbourne Comes In!

At BITS Melbourne, we make domain registration painless. We’ll:

Help you secure your perfect business domain
Set up custom email addresses (like a pro)
Ensure everything is linked up to your website and tech systems
Offer friendly, local support when you need it (not an overseas call centre that makes you want to cry)

📞 Call us on 03 9125 4090 or visit www.bitsmelbourne.com.au to get started today.

Get your business a digital home it deserves—and look good doing it.